Tag Archives: Colcci
When a designer is tasked with overseeing the creative direction of a fashion label like Brazilian Colcci that produces 1,800 units of apparel, accessories and footwear each season to be sold in 1,760 stores across 31 countries, the pressure to comply with commercial and branding positioning imperatives can put tremendous pressures on ingenuity. However, the duo Jeziel Moraes e Adriana Zucco managed to pull together yet another successful collection for the Brazilian fashion giant’s Autumn/Winter 2013 range, as their runway shown during the 34th edition of São Paulo Fashion Week confirmed. In addition, and perhaps reflecting changes in the global perception of the fleeting celebrity arena, Colcci decided not to use the likes of Paris Hilton and Ashton Kutcher to model its clothes on the runway again, preferring instead the professional modelling skills of girl-next-door Alessandra Ambrosio, the latest ambassador of the brand.
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